We would have never guessed the subscription model would come around so fast in the automotive world. Well with the brand new Audi E-Tron they have announced that they will be joining forces with a third party subscription company. Which means that as soon as the brand new Audi E-Tron comes out you will be able to pay for it like a Netflix Subscription.
Now you might still be a bit confused about the whole situation, rightfully so, Audi has partnered with Onto to offer the new Audi as a subscription based product, you still will be able to buy the car or lease it. Whereas with this new subscription model you will pay £1299 a month for the car, and you only own it for that month, unless you decide to keep paying for the car or changing it. In this instance you don't have to put down a deposit or pay insurance and also receive many different benefits with the subscription.
This concept is very confusing for many, we have never seen this subscription model in play in the car world. It was in the works for many years and as of late many car makers started joining the trend and following the subscription model, such as Volvo, Tesla and many more. In a few years this idea will be very big and popular as Electric cars are getting pushed more in the current climate. not many can afford them.
Even the car makers that aim to make cheap EVs will set you back £20,000+.
In this case Onto has purchased 300 Audi E-Tron's, Which is a huge amount for a leasing firm to buy but not a huge amount of Audi's. As it is with everything, with time more and more competition will come into play, more cars will become available at cheaper prices.
Going back, this is a very new concept that no one would have though would work right? treating a brand new Audi the same way as a Netflix subscription.
We will have to get used to this new system of monthly subscriptions for new cars because in the near future you will need an electric car and the prices of EVs is not going to go down massively. Meaning many people will be attracted by this subscription model, mainly because there is no real commitment that comes with it!
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